7 reasons to own your brand story in 2017

7 reasons to own your brand story in 2017

Speaking and writing about your coaching or consulting business is tricky and time consuming. Whether you’re writing your website or preparing for a networking event, it can be difficult to know where to start, what to say and how to say it. You’re passionate about...
Why your brand story needs a strong vision

Why your brand story needs a strong vision

Stories don’t have to share events from the past. Your brand story is a powerful way of setting out your vision for the future. Your vision can inspire your customers and your colleagues so they’re motivated to support your business as it evolves. You want to...
Putting your Why at the heart of your brand story

Putting your Why at the heart of your brand story

“People don’t buy what you do, they buy why you do it.” Simon Sinek’s words are now almost immortal. Of course, he’s right. Your clients want to connect with your passion and your purpose, so your Why should be at the very heart of your brand story. But there’s...
Finding focus in your coaching or consulting business

Finding focus in your coaching or consulting business

Setting up your own coaching and consulting business is exciting. It’s the chance to build the business of your dreams and lead the lifestyle that you truly want. It also brings some of the biggest challenges that you will face. One of these is keeping focused. In a...