Two people that should feature in your brand story

Two people that should feature in your brand story

Do you feel like the spotlight is always on you as a business owner or leader? Well, you can relax. Your brand story isn’t all about you. There are at least two other people who should feature in it: Your team members and your clients. What is your brand story?...
Brand story: Why your backstory is interesting

Brand story: Why your backstory is interesting

You have an interesting backstory even if you don’t think you have!   Building a consistent brand story helps potential clients get to know, like and trust you. A key part of that is your backstory – how you arrived at what you’re doing now. But what...
Finding the right voice for your business

Finding the right voice for your business

Business owners often spend a lot of time and money on the visual element of their brand. On the whole, they invest less in the words. Maybe because speaking and writing is something we do without much thought in our daily lives. Yet finding the right voice for your...
What is a brand story and why do I need one?

What is a brand story and why do I need one?

People do business with people. They want to know, like and trust you, before they buy from you, especially if they’ll be working with you in person. A consistent brand story helps them to do that. What is a brand story? Your brand story helps your potential clients...