Stories don’t have to share events from the past. Your brand story is a powerful way of setting out your vision for the future. Your vision can inspire your customers and your colleagues so they’re motivated to support your business as it evolves.
You want to excite people to join you in your vision of the future. But before you can enthuse your clients, partners, associates and team members, you must first get clear on it yourself.
“The story you choose to tell yourself exerts a powerful influence over your ultimate ability to captivate people.” Carmine Gallo
What is your vision for the future?
There are three questions that I work through with clients when they’re defining their future brand story:
- What change do you want to see in the world or in your community?
- How do you want to help people?
- What do you want to be known and remembered for.
What do these look like for you?
For me, my vision is to help bold leaders and entrepreneurs get clear on their unique story so they can use their personality, passion and purpose to attract their ideal clients, and build a business and a lifestyle they love. And of course I want this for myself too.
I want to be remembered for giving people the confidence to be themselves, to share their story and to stand out from the crowd in their industry.
Applying your vision to your brand story
Once you can articulate your vision, you can build it into your brand story. Then, you can use it to guide you every day, to attract your ideal clients and to rally people behind it.
Image credit: Redd Angelo via Unsplash
This blog post is in response to Natalie’s 10 Day Freedom Plan Blog Challenge Day 3