Has the Coronavirus pandemic encouraged you to rethink how you work? Maybe that decision has been forced upon you by redundancy. Or maybe you’re simply curious about what life is like working independently. Whatever has motivated you to jump into the world...
It seems like everyone’s talking about brand story these days, me included. I’m so passionate about it I named my business Build Your Brand Story! But what on earth is a brand story? Here’s my definition: your brand story is a framework you can use every time you...
Over the last 12 months, I have worked hard to raise my visibility as the go-to person to help independent consultants build their personal brand. It goes without saying that I need to ‘walk the talk’ – doing all the things that I advise my clients to do. Here...
As a business owner or consultant, it’s easy to assume that your clients know how they can work with you. Over the last eight years in business, I’ve learned this isn’t always the case. Just because you know your products and services inside out, it doesn’t mean that...
Your about page is one of the most important pages on your website. It’s also the page you put off because you don’t like writing about yourself. It doesn’t have to be hard. In this post I show you how you can quickly and easily write the about page for your...
As independent consultants, our clients are essentially buying us as people. That means we need to help them see what’s unique about us and give them a glimpse of what we’re like to work with. But how do we share our personal story and stay professional? This is a...
