Putting your Why at the heart of your brand story

Putting your Why at the heart of your brand story

“People don’t buy what you do, they buy why you do it.” Simon Sinek’s words are now almost immortal. Of course, he’s right. Your clients want to connect with your passion and your purpose, so your Why should be at the very heart of your brand story. But there’s...
Brand story: Why your backstory is interesting

Brand story: Why your backstory is interesting

You have an interesting backstory even if you don’t think you have!   Building a consistent brand story helps potential clients get to know, like and trust you. A key part of that is your backstory – how you arrived at what you’re doing now. But what...
Finding the right voice for your business

Finding the right voice for your business

Business owners often spend a lot of time and money on the visual element of their brand. On the whole, they invest less in the words. Maybe because speaking and writing is something we do without much thought in our daily lives. Yet finding the right voice for your...
What’s the best-kept story in your business?

What’s the best-kept story in your business?

Don’t let it stay a secret… Your stories help you to stand out from your competitors. They’re unique to your business. They help people get to know you and make an emotional connection with your brand. The case for telling your stories is clear yet you’d...