7 reasons to own your brand story in 2017

7 reasons to own your brand story in 2017

Speaking and writing about your coaching or consulting business is tricky and time consuming. Whether you’re writing your website or preparing for a networking event, it can be difficult to know where to start, what to say and how to say it. You’re passionate about...
Brand story: Why your backstory is interesting

Brand story: Why your backstory is interesting

You have an interesting backstory even if you don’t think you have!   Building a consistent brand story helps potential clients get to know, like and trust you. A key part of that is your backstory – how you arrived at what you’re doing now. But what...
What is a brand story and why do I need one?

What is a brand story and why do I need one?

People do business with people. They want to know, like and trust you, before they buy from you, especially if they’ll be working with you in person. A consistent brand story helps them to do that. What is a brand story? Your brand story helps your potential clients...
Is your lack of consistency turning your customers away?

Is your lack of consistency turning your customers away?

Have you ever grabbed a coffee in an unfamiliar town from Starbucks rather than from an independent café? What influenced your decision? Probably the fact that you knew exactly what you were going to get. It’s the same as buying clothes from your favourite fashion...