As independent consultants, our clients are essentially buying us as people. That means we need to help them see what’s unique about us and give them a glimpse of what we’re like to work with. But how do we share our personal story and stay professional? This is a...
Have you got big plans for your business this year? Maybe you want to launch new products or services, grow your business, expand your team or move to a new location. Whatever you’re planning, you’ll need to get those closest to your business on board with it first....
Welcome to the Build Your Brand Story blog: THE place for coaches, consultants and service businesses to get information, resources and inspiration – so you can speak and write with confidence and clarity and attract your ideal clients with ease. Your ideal...
Speaking and writing about your coaching or consulting business is tricky and time consuming. Whether you’re writing your website or preparing for a networking event, it can be difficult to know where to start, what to say and how to say it. You’re passionate about...
You have an interesting backstory even if you don’t think you have! Building a consistent brand story helps potential clients get to know, like and trust you. A key part of that is your backstory – how you arrived at what you’re doing now. But what...
People do business with people. They want to know, like and trust you, before they buy from you, especially if they’ll be working with you in person. A consistent brand story helps them to do that. What is a brand story? Your brand story helps your potential clients...
