Why your brand story needs a strong vision

Why your brand story needs a strong vision

Stories don’t have to share events from the past. Your brand story is a powerful way of setting out your vision for the future. Your vision can inspire your customers and your colleagues so they’re motivated to support your business as it evolves. You want to...
Putting your Why at the heart of your brand story

Putting your Why at the heart of your brand story

“People don’t buy what you do, they buy why you do it.” Simon Sinek’s words are now almost immortal. Of course, he’s right. Your clients want to connect with your passion and your purpose, so your Why should be at the very heart of your brand story. But there’s...