Two people that should feature in your brand story

Two people that should feature in your brand story

Do you feel like the spotlight is always on you as a business owner or leader? Well, you can relax. Your brand story isn’t all about you. There are at least two other people who should feature in it: Your team members and your clients. What is your brand story?...
Is your lack of consistency turning your customers away?

Is your lack of consistency turning your customers away?

Have you ever grabbed a coffee in an unfamiliar town from Starbucks rather than from an independent café? What influenced your decision? Probably the fact that you knew exactly what you were going to get. It’s the same as buying clothes from your favourite fashion...
Are you speaking your client’s language?

Are you speaking your client’s language?

You speak to your customers and potential customers every day. In person, via email, on your website, on Facebook, Twitter and LinkedIn. But how can you be sure that what you’re saying actually strikes a chord with them? You know who your ideal clients are (if...
Why it’s more than ok to be you in your business

Why it’s more than ok to be you in your business

This week I’m writing about something I’m especially passionate about. I believe that everyone has a right to be themselves in their business. As business owners, we’re privileged – we no longer have to follow other people’s rules to fit in. No more...