Brand story: Why your backstory is interesting

Brand story: Why your backstory is interesting

You have an interesting backstory even if you don’t think you have!   Building a consistent brand story helps potential clients get to know, like and trust you. A key part of that is your backstory – how you arrived at what you’re doing now. But what...
Finding the right voice for your business

Finding the right voice for your business

Business owners often spend a lot of time and money on the visual element of their brand. On the whole, they invest less in the words. Maybe because speaking and writing is something we do without much thought in our daily lives. Yet finding the right voice for your...
How to stop wasting time and start writing great content

How to stop wasting time and start writing great content

I have a confession. I regularly put off writing something for my own business. I guess I’m not the only person who could own up to this. I’ll hazard a guess that right now there’s something – a blog post, a web page or a newsletter – that you’d like to get written....
Why it’s more than ok to be you in your business

Why it’s more than ok to be you in your business

This week I’m writing about something I’m especially passionate about. I believe that everyone has a right to be themselves in their business. As business owners, we’re privileged – we no longer have to follow other people’s rules to fit in. No more...
What’s the best-kept story in your business?

What’s the best-kept story in your business?

Don’t let it stay a secret… Your stories help you to stand out from your competitors. They’re unique to your business. They help people get to know you and make an emotional connection with your brand. The case for telling your stories is clear yet you’d...