The Leading Story®
Helping leaders communicate beyond transformation
- Change narrative and storytelling
- Change communication strategy
- Communication coaching for leaders and change practitioners
- Mentoring for communicators new to change
Our story
About us
The Leading Story brings together my 20+ years’ communications experience
- In-house communications in financial services
- 12 years as an independent communications consultant, working on complex change and engagement projects
- A passion for people and storytelling
- An entrepreneurial mindset from running my own business and coaching other consultants
All backed up by theory learned and applied through my PRCA Diploma in Change Management and Communication.
Lucy Eckley, founder and lead communication consultant
Our Services
What we do
Our mission is to boost the success of your change initiative through an effective internal communication strategy that delivers the results you need
We’ll help you to articulate your change story so your employees can imagine the future and the role they can play. We’ll work with you to identify stories of early successes to energise and inspire people as the change gets into action.
We can also help you to:
- Get the best from your agencies and creative partners
- Develop your in-house communicators so they are better equipped to manage change communication
- Coach your leaders and change practitioners to better understand communication and their role
How we do it
Rethinking how you resource your change communication
Organisations often think their only option is to hire a full-time day-rate contractor to manage their communication for a change project. We don’t agree!
We work collaboratively with you to determine the best approach for you – based on the outcomes you want to achieve, not the number of hours you will have someone sitting at a desk working for you. The rise in remote and hybrid working makes it easier than ever for us to work in this way with your leadership, change and communications teams.
We believe the best option is to work as an extended part of your in-house team. Our approach is highly collaborative. At the end of our work, we aim to leave you in a stronger position, equipping you to better tackle change communication in the future.
Our passion
Why we love what we do
It’s all about the people. They are at the heart of every business and every change and transformation programme. Yet so often they get overlooked in favour of systems and processes.
In our experience there’s often a big focus on the mechanics of change – what is happening when, and what employees need to do differently. In too many cases, what is missing is the WHY – a clear vision of the future and a compelling story that helps people understand and commit to change.
That’s where we can help.
Our clients
Who we work with
We work with large and often complex organisations who are refocusing after a period of transformation. We love to work with leaders who truly value their people and want to support them through the change experience.
Our sweet spot happens when your new organisation design is in place but people are grappling to understand its vision and purpose, who does what and what their role is. You will likely be pursuing ongoing initiatives and culture change to embed the new organisation and behaviours.
We have a particular focus on change communication and storytelling for the energy, financial services and retail sectors.
let's talk...
Ready to explore a refreshingly different approach to your change communication needs? Contact us for an initial chat with Lucy to see if we’re a good fit for each other.