Build Your Brand Story 1:1 Programme
Create a powerful personal brand based on your unique personality and expertise
Want to attract your ideal clients simply by being you?
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Do you want to stand out from other consultants in your industry?
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Do you want to give people a compelling reason to choose you?
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Do you want to become known as the go-to expert in your specialist area?
You know that “know, like, trust” is important in attracting clients but you’re not sure how you can achieve this with your brand and messaging.
There are so many different ways you can help people but you’re struggling to articulate them and the value you provide. You’re not sure what will help potential clients choose you. How can you express your personality and still be professional?
Maybe mapping out what makes your business unique has been on your to-do list for ages. Perhaps you’ve made a start but got stuck because you didn’t have all the answers.
You’re fed up with wasting time and missing out on opportunities. You want to get clear on your brand and your messages, so you can confidently speak and write about your business in a way that makes an instant connection with your clients.
What if I told you that you could...
- Get absolutely clear on how to attract your dream clients again and again
- Create consistent messages that you can use every time you write and speak about your business
- Write your website quickly and easily with the help of my expert guidance
- Develop your own personal brand action plan to become known.
I know how difficult it can be to get your own story into words that resonate. Over the last few years, I’ve met so many business owners who are passionate about what they do but struggle to express it clearly. I’ve helped many of these people get crystal clear about their story and identify their dream clients.
I’ve created the Build Your Brand Story programme to help you.
Build Your Brand Story is an eight-week one-to-one programme, based on my proven success formula for building a personal brand that’s based on your personality, passion and expertise.
Build Your Brand Story combines my 20 years’ experience working in marketing and communications at some at the UK’s biggest companies with my personal experience building my own successful consulting business.
I’ve learned what works and now I’m ready to share it with you!
Over eight weeks, we’ll work together to create:- A clear picture of your ideal client and the tangible outcomes they get from working with you.
- A brand that reflects your personality and is irresistible to the type of clients you love working with.
- Your unique brand story and how to use it to stand out from your competitors.
- Messages that will make your ideal client sit up and notice you – that you can use every time you speak and write.
- A focused and compelling ‘elevator pitch’.
- A personalised activity plan mapping out exactly what you need to do every week/month to achieve your goals
- Everything you need, including templates, to brief copywriters, designers and web developers to bring your brand story to life.
I engaged Lucy to help me refresh and change my brand. After a month, I couldn’t believe the change that had happened already. This has literally revolutionised my approach and attitude towards me, my brand, who I want to work with and what makes me different.
Lucy is very supportive, has given me accountability and has helped steer me (when I’ve gone off course – as you do when you’re running a business) and has kept me on track and focused. She has also helped me with a comms strategy for my re-brand, making me consider my clients, the different channels of communication etc. She has broken all this down into manageable chunks, allowing me to keep focused and accountable – in a friendly and supportive way.
I would 100% recommend Lucy if you want help and advice regarding your brand.
I knew my website was overdue for a revamp. The copy really didn’t express who I was as a coach now and didn’t clearly express what I did and how I helped clients. But I kept putting changes off; the task seemed so daunting and I didn’t know where to start.
Lucy changed all that. She has a wonderful system that got to the heart of what I offered and how to express it in a way that would resonate with my clients. Her calm, patient, systematic approach guided me through the process, broke the task up into manageable chunks and held me accountable to get it done.
She made it (almost) pain free and I would highly recommend her for any entrepreneur or small business who wants website copy they are proud of.
Here's what we'll cover in the eight weeks we'll work together...
Build Your Brand Story 1:1 Programme
We’ll kick off with a 90-minute strategy session in week 1, followed by 7x 60-minute calls. Typical outline as follows:
Week 1 – Strategy session: Reconnect with your passion and purpose (90 minutes via Zoom video call)
Using your brand story to attract your dream clients means getting crystal clear on a few things first. We’ll agree exactly what you want to achieve from our work together and recap on your milestones/deadlines. The focus and structure of all future sessions will then be determined by those goals.
To help people choose you, you need to make it easy for them to see who you are and what you stand for. Being clear and passionate about your purpose helps your ideal clients want to do business with you. We’ll discover your ‘why’, reconnect with your passion and explore your backstory.
Week 2 – Discover your dream client
(1 hour by Zoom)
Writing your brand story becomes so much easier once you can actually visualise the person you’re writing for. We’ll get absolute clarity on who your ideal client is, including:
- What problems you solve for them
- The tangible benefits they get from working with you
- The most important things they want to read about on your website
Weeks 3, 4, 5 and 6 – Write your website (3 x 1 hour via Zoom plus written feedback)
Over the next four weeks, you’ll use the brand story you’re creating to write your website copy with my help and guidance. I’ll give you templates for your structure and messages, and we’ll work on a page or two at a time so you don’t get overwhelmed. You’ll write a section after each call and I’ll give you my feedback at our next session.
We’ll typically work in this order:
- Week 3: Structure and messaging – deciding which website pages you’ll have and what you want to say on each page.
- Week 4: About and Services/Work with me pages – getting your first two pages written – exciting!
- Week 5: Free for you to work on your copy and getting your brand story into action.
- Week 6: Home, contact page and anything else – writing your final pages.
Week 7 and 8 – Share your story: Creating your personal brand story action plan (2 x 1 hour by Zoom)
Once you’ve built your brand story, you’ll need to launch it to your world, to get those ideal clients beating a path to your door. Together, we’ll create a plan for you to connect with your existing and potential clients, referrers and influencers through:
- Face-to-face activities: Networking, conferences and speaking opportunities.
- Online content and social media: LinkedIn/Facebook/Twitter/Instagram and blogs, video, webinars and email marketing.
…whatever channels make sense for your business, your clients…and your personality.
What you’ll take away from weeks 7 and 8:
- A polished version of your ‘elevator pitch’ to use at networking events.
- A communications plan for the next three months, so you know exactly what you’re doing each week to connect with your ideal clients and raise your profile.
- Metrics and milestones so you’ll know when you’re on track and when to make tweaks to get the results you want.
Bonus week
Because I want to see you and your brand story succeed, I include a 60-minute bonus session for you to take up within 6 weeks of our last session – to review and celebrate what you’ve achieved so far and to keep the momentum going.
Ready to build your brand story and attract your ideal clients?
How it works
- You book a slot for an initial 30-minute conversation, we hop on Zoom and work out if the programme is right for you
- We schedule a date for our first session and you make your first payment
- We kick off with our 90-minute strategy session and you’re on the way to building your brand story and attracting your dream clients
- Between our sessions you can email me with questions or if you get stuck.
Build Your Brand Story 1:1 Programme is for you if…
- You want to stand out from the crowd and not be ‘just another….’.
- You want a brand and a website that’s packed full of personality, passion and purpose.
- You’re ready to take action NOW: to get clear on what makes your business different and to write your website.
Build Your Brand Story 1:1 Programme is not for you if….
- You know exactly who your ideal clients are and how they benefit from working with you. You just haven’t got round to writing your copy yet – ask me about my Get Your Story Started sessions to help you get writing now.
- You want someone to write your website for you.
- You’ve got your copy sorted and want someone to design/develop your website for you.
I’m just starting out. Is this for me?
Yes – this is a great time to get crystal clear on your brand and what makes your business unique before you launch into the web design process.
I’ve already got a website site. Do I need to write it all again from scratch?
No, not necessarily. This programme is all about getting clear on what your business does, how people benefit from working with you and what makes you different, so you can speak and write about it clearly. I’ll help you to decide how much you need to update your site to reflect your new-found brand clarity – from a few tweaks through to a complete rewrite.
Ready to build your brand story and attract your ideal clients?
The Build Your Brand Story Programme is £1,500 plus VAT (or 2x payments of £800 + VAT).