Over the last 12 months, I have worked hard to raise my visibility as the go-to person to help independent consultants build their personal brand. It goes without saying that I need to ‘walk the talk’ – doing all the things that I advise my clients to do. Here...
“People don’t buy what you do, they buy why you do it.” Simon Sinek’s words are now almost immortal. Of course, he’s right. Your clients want to connect with your passion and your purpose, so your Why should be at the very heart of your brand story. But there’s...
You have an interesting backstory even if you don’t think you have! Building a consistent brand story helps potential clients get to know, like and trust you. A key part of that is your backstory – how you arrived at what you’re doing now. But what...
Independent businesses generally invest time and money on what their brand looks like. On the whole, they invest less in the words. Maybe because speaking and writing is something we do without much thought in our daily lives. Yet finding the right voice for your...
Don’t let it stay a secret… Your stories help you to stand out from your competitors. They’re unique to your business. They help people get to know you and make an emotional connection with your brand. The case for telling your stories is clear yet you’d...
