Seven years ago I quit my corporate job – the one with the car allowance, annual bonus and company pension – and set up on my own. It was 2010 and the UK was still reeling from the credit crunch. Most people thought I was crazy. Since then, I’ve been...
Welcome to the Build Your Brand Story blog: THE place for coaches, consultants and service businesses to get information, resources and inspiration – so you can speak and write with confidence and clarity and attract your ideal clients with ease. Your ideal...
Speaking and writing about your coaching or consulting business is tricky and time consuming. Whether you’re writing your website or preparing for a networking event, it can be difficult to know where to start, what to say and how to say it. You’re passionate about...
Stories don’t have to share events from the past. Your brand story is a powerful way of setting out your vision for the future. Your vision can inspire your customers and your colleagues so they’re motivated to support your business as it evolves. You want to...
“People don’t buy what you do, they buy why you do it.” Simon Sinek’s words are now almost immortal. Of course, he’s right. Your clients want to connect with your passion and your purpose, so your Why should be at the very heart of your brand story. But there’s...
Setting up your own coaching and consulting business is exciting. It’s the chance to build the business of your dreams and lead the lifestyle that you truly want. It also brings some of the biggest challenges that you will face. One of these is keeping focused. In a...
