Do you feel like the spotlight is always on you as a business owner or leader? Well, you can relax. Your brand story isn’t all about you. There are at least two other people who should feature in it: Your team members and your clients. What is your brand story?...
You have an interesting backstory even if you don’t think you have! Building a consistent brand story helps potential clients get to know, like and trust you. A key part of that is your backstory – how you arrived at what you’re doing now. But what...
What’s your why? When was the last time you stopped to remind yourself why you set up your business? Are you still following your passion or has it been drowned in a sea of emails? Or knocked off course by a load of opportunities you feel you ‘should’ be...
