Over the last 12 months, I have worked hard to raise my visibility as the go-to person to help independent consultants build their personal brand. It goes without saying that I need to ‘walk the talk’ – doing all the things that I advise my clients to do. Here...
You’ve been working in your industry for years. You’re great at what you do. You have a corporate support network around you. Everything is familiar and runs like a well oiled machine. Then one day you decide to go it alone, offering your services as an independent....
Do you feel like the spotlight is always on you as a business owner or leader? Well, you can relax. Your brand story isn’t all about you. There are at least two other people who should feature in it: Your team members and your clients. What is your brand story?...
Do you remember how you chose your best friends at school? You shared the same interests and the same jokes. You probably had posters of the same band on your wall. Even today, you still hang out with people you have something in common with, whether you like the same...
Have you ever grabbed a coffee in an unfamiliar town from Starbucks rather than from an independent café? What influenced your decision? Probably the fact that you knew exactly what you were going to get. It’s the same as buying clothes from your favourite fashion...
You speak to your customers and potential customers every day. In person, via email, on your website, on Facebook, Twitter and LinkedIn. But how can you be sure that what you’re saying actually strikes a chord with them? You know who your ideal clients are (if...
