Independent businesses generally invest time and money on what their brand looks like. On the whole, they invest less in the words. Maybe because speaking and writing is something we do without much thought in our daily lives. Yet finding the right voice for your...
Do you remember how you chose your best friends at school? You shared the same interests and the same jokes. You probably had posters of the same band on your wall. Even today, you still hang out with people you have something in common with, whether you like the same...
People do business with people. They want to know, like and trust you, before they buy from you, especially if they’ll be working with you in person. A consistent brand story helps them to do that. What is a brand story? Your brand story helps your potential clients...
I have a confession. I regularly put off writing something for my own business. I guess I’m not the only person who could own up to this. I’ll hazard a guess that right now there’s something – a blog post, a web page or a newsletter – that you’d like to get written....
To build and grow your successful service or consultancy-based business, you want to attract a steady stream of your ideal clients – so you can generate regular revenue and also so you can do your best work, and enjoy doing it every day. The question is, how do...
This week I’m writing about something I’m especially passionate about. I believe that everyone has a right to be themselves in their business. As business owners, we’re privileged – we no longer have to follow other people’s rules to fit in. No more...
