What’s your favourite brand? When I ask this question, people often say Apple, Coke or Google. These brands are all around us everyday but this helps create a myth that establishing a brand presence is expensive, all about a flashy logo and something that only that...
When was the last time you reviewed your business values? They’re things we often define when we set out in business but we forget to check that they’re still current. Maybe you’ve chosen values to run your business by but it’s a while since you thought...
What’s your why? When was the last time you stopped to remind yourself why you set up your business? Are you still following your passion or has it been drowned in a sea of emails? Or knocked off course by a load of opportunities you feel you ‘should’ be...
Don’t let it stay a secret… Your stories help you to stand out from your competitors. They’re unique to your business. They help people get to know you and make an emotional connection with your brand. The case for telling your stories is clear yet you’d...
When I was invited to blog for Lula Mai Events’ Big Day, I jumped at the chance. Why? Because my business is all about storytelling and I am naturally fascinated by the people behind a business. The Big Day is a series of amazing stories, while at the same time...
Back in 2010 I took a big leap of faith and left my job, working in communications for a big corporate. I enjoyed my profession and my role but I was ready to spread my wings and do something new. I was in search of more flexibility and more variety. I knew that this...
