You have an interesting backstory even if you don’t think you have! Building a consistent brand story helps potential clients get to know, like and trust you. A key part of that is your backstory – how you arrived at what you’re doing now. But what...
Independent businesses generally invest time and money on what their brand looks like. On the whole, they invest less in the words. Maybe because speaking and writing is something we do without much thought in our daily lives. Yet finding the right voice for your...
I have a confession. I regularly put off writing something for my own business. I guess I’m not the only person who could own up to this. I’ll hazard a guess that right now there’s something – a blog post, a web page or a newsletter – that you’d like to get written....
To build and grow your successful service or consultancy-based business, you want to attract a steady stream of your ideal clients – so you can generate regular revenue and also so you can do your best work, and enjoy doing it every day. The question is, how do...
This week I’m writing about something I’m especially passionate about. I believe that everyone has a right to be themselves in their business. As business owners, we’re privileged – we no longer have to follow other people’s rules to fit in. No more...
Don’t let it stay a secret… Your stories help you to stand out from your competitors. They’re unique to your business. They help people get to know you and make an emotional connection with your brand. The case for telling your stories is clear yet you’d...
