This week I’m chatting with social media expert, Caroline Drake, from Blossom Social Media. One of the things I love about Caroline’s business is how she brings her passion for sport together with her work – managing social media and Facebook advertising for organisations that help people become active.
We talk about finding your ideal consulting clients, having more than client type within a niche and how this portfolio has benefitted Caroline’s business during the COVID-19 pandemic.
We cover many topics in this conversation, including:
- How Caroline found her first client
- How a clear niche can help your business be memorable
- The benefits of niching for Caroline and her clients
- The importance of values and integrity
- Ignoring the ‘gurus’ and following your gut
Resources mentioned in this episode:
Find out more about Caroline’s business Blossom Social Media
Follow her on Facebook, Twitter and Instagram or connect with her on LinkedIn.
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