As an independent consultant, you spend hours each week running your consulting business. You probably spend more time with your clients than you do with your family and friends. So it’s important to find people you really love working with.
Getting hired by your dream clients is such a hot topic. You want to get known as an expert. You know you need to pick a niche or a specialism but you’re worried about turning people away or missing out on opportunities. I totally get it – I’ve been there!
Getting hired by your ideal client is actually much simpler than you think – but first you need to know who they are! This isn’t just about creating your ideal customer avatar or persona. It’s about getting strategic, thinking creatively and making it as real as possible
In this episode you’ll learn:
- How to decide on your dream client
- How to think beyond traditional marketing approaches to find your perfect fit
- How to figure out who your dream client is, even if you’re just starting out
- How the pandemic is opening up new opportunities
- Why you need to be more focused than ever
Resources mentioned in this episode:
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