This week I’m writing about something I’m especially passionate about. I believe that everyone has a right to be themselves in their business. As business owners, we’re privileged – we no longer have to follow other people’s rules to fit in. No more...
To build a successful service-based business, you need a steady stream of ideal clients who really benefit from your work together and who you love working with every day. But when you’re trying to attract clients to your business, especially when you’re starting out,...
What’s your favourite brand? When I ask this question, people often say Apple, Coke or Google. These brands are all around us everyday but this helps create a myth that establishing a brand presence is expensive, all about a flashy logo and something that only that...
When was the last time you reviewed your business values? They’re things we often define when we set out in business but we forget to check that they’re still current. Maybe you’ve chosen values to run your business by but it’s a while since you thought...
What’s your why? When was the last time you stopped to remind yourself why you set up your business? Are you still following your passion or has it been drowned in a sea of emails? Or knocked off course by a load of opportunities you feel you ‘should’ be...
Don’t let it stay a secret… Your stories help you to stand out from your competitors. They’re unique to your business. They help people get to know you and make an emotional connection with your brand. The case for telling your stories is clear yet you’d...
