As an independent consultant deciding how much of your backstory to share can be tricky.
You want to be memorable and be seen as an expert but you don’t want to bore your clients with a long life story. How do you know what’s relevant and what should you leave out?
It’s actually simpler than you think – it’s about sharing the right information and the right level of detail of both your personal and professional life, in the right way for your ideal client.
If you’re wondering about how much of your backstory to share or how to make your story relevant during the COVID-19 pandemic, this episode is for you.
I share the example of my own story and some simple strategies on how to figure out what the best story is for you: one that makes you stand out, and one your dream clients will remember.
In this episode you’ll learn:
- The difference between your backstory and your overall brand story
- How much of your backstory to share
- What to do if you feel your story is boring
- How to make your story relevant during the pandemic
- What makes you memorable
Resources mentioned in this episode:
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